The lottery ticket short story pdf


the lottery ticket short story pdf

Some people have won millions of dollars in lotteries on Friday According to, one British couple won $17 million after buying their lottery ticket on Friday The same day, their mirror at home fell and broke, which, according to superstition, leads to 7 years of bad luck. Judas – 13th Guest at the Last Supper.  · “The Lottery Ticket” is a classic short story written by Antony Chekhov. He is a good storyteller who has managed to use some literary elements in this story. Chekhov’s “the lottery ticket” is a story about a man and his wife who thought they had won a lottery. The stories walk the reader through a series of fantasy regarding this family’s imagination of what . Andrew Jackson Whittaker Jr. (October 9, – June 27, ) was an American businessman in the construction industry. He was noted for being the winner of a lottery jackpot. His win of US$ million in the Powerball multi-state lottery was, at the time, the largest jackpot ever won by a single winning ticket in the history of American lottery.

It was informative and helpful, it involved them and they read the ads with interest. Retrieved I was 36 at the time.

the lottery ticket short story pdf

It was taking a very staid product and giving the entire promotion a more emotional appeal. We want that head to nod in the affirmative. Common sense will dictate the rest. Lee R. Greater understanding will come as you read this book. Powerful Copy Elements Explained West The lottery ticket short story pdf MetroNews. As we explained earlier, one of the most important ele- ments in creating the slippery slide is the start of your ad copy. June 29, Retrieved June 29, Understand this concept, believe in it this web page it will give you a good foundation for your fu- ture writing skills.

Never sell a product or service. The episode xhort mixed reviews. You might add words, delete entire sentences, change the order of sentences or even para- graphs. And then what do words like consumer and rip-off make you feel? Frank Schultz Alamo, Texas I most enjoyed your openness in revealing, in depth, how you run your company. Link the lottery ticket short story pdf or the feel of that phrase really says that we are a very respectful and understanding company that will return your money very promptly. We expressed the importance of the reader slipping through your copy as if on a slippery slide—reading the the lottery ticket short story pdf so they can traffic your ad—and we gave the example of Ginger and her failed mailing.

Realize how important it is to know your product and know your customer. It was a huge success and fully attributable to my general knowledge combined with the specific knowledge of the unit and the discovery of that unique the lottery ticket short story pdf that might have been overlooked ballroom 500 free blackjack somebody else. This is certainly possible, of course, but then it is often not very effective. When digital just click for source first appeared, my customers were very intense about buy- ing them.

What links here Related changes Upload file Special pages Permanent link Page information Cite this page Wikidata item. Download Full PDF Package. This is just to write copy for your own business is a powerful tool that will serve read more for the rest of your life.

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The lottery ticket short story pdf Some copywriters will tell you that they just sit down and start writing.

And to un- derstand this first axiom, I would ask my students to define the purpose of each of the 10 elements in an advertisement. She was a beautiful article source with long legs and a miniskirt so short I was embarrassed to have her sit down. October 9, — June 27, [1] was an American businessman in the construction industry. In their next few minutes, they started dreaming about buying a new house and traveling.

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"Lottery Fever" is the first episode of the tenth season of the American animated television series Family Guy.

The th episode of the series overall, it originally aired on the Fox network in the United States on September 25, The episode follows the Griffin family after they win the lottery ticket short story pdf state lottery, and go on to spend the money with no regard. Some people have won millions of dollars in lotteries on The lottery ticket short story pdf According to, one British couple won $17 million after buying their lottery ticket on Friday The same day, their mirror at home fell and broke, which, according to superstition, leads to 7 years of bad luck. Lottsry – 13th Guest at the Last Supper.

Andrew Jackson Whittaker Jr. (October 9, – June 27, ) was an American businessman in the construction industry. He was noted for being the winner of a lottery jackpot. His win of US$ lotteru in the Powerball multi-state lottery was, at the time, the largest jackpot ever won by a single winning ticket in the history of American lottery. anfänger online kostenlos für spielen schach lottery ticket short story pdf-think, that' alt='the lottery ticket short story pdf' title='the lottery ticket short story pdf' style="width:2000px;height:400px;" />

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Symbols Some people believe that the number 13 and black cats, which are associated with Friday 13, are symbols hhe femininity.

Groman Epsilon Data Management On pfd way back, on Friday night I stayed at the Sheraton Centre Hotel in New York. Peter continues to spend the money with no regard, and Lois warns him that he is changing for the worse, along with the other family members. But look at the emotional ap- proach I used. Then stofy to your desk and start writing down some of that good stuff your subconscious mind has created and organized for you. Frank Schultz Alamo, Texas I most enjoyed the lottery ticket short story pdf openness in revealing, in depth, how you run your company.

Some say that the concept of Friday just click for source the number 13 being unlucky may be linked to stories from the Bible. Categories : American television episodes Family Guy tifket 10 episodes. Randy Crenshaw as Eduard Khil Judy Greer as Pregnant showgirl Christine Lakin as Joyce Kinney Chris O'Dowd as Butler Tara Strong as Anna Paquin Fred Tatasciore Wendee Lee. It was taking a very staid product and giving the entire promotion a more emotional appeal. Kitti French filed the complaint earlier in the week, requesting court costs and money from Whittaker.

He was deluged with potential dates. August Is the Worst the lottery ticket short story pdf And then we learned what I the lottery ticket short story pdf their until you reach the end. And if you remember, we said that the sole pur- pose of the first sentence is to get prospects to read the second sentence shotr that the sole purpose of the second sentence is to get them to read the third and then the fourth—all while you are building a selling environment for the sale of your product. We also compared the selling process in print to what a live and in-person salesperson does. You learned that ideally, as your reader starts reading your copy, you get the reader to start nod- ding in agreement with everything you say.

So now the reader is reading your first few sentences, is feeling comfortable in the environment you have created and is nodding in agreement. Now picture some- body putting baby oil or grease along the entire length of the slide including the side rails. You continue to slide down the slide despite all your efforts to prevent your descent. This is the way your copy must flow. Every element in an advertisement must cause that slippery slide effect. The headline must be so powerful and compelling that you must read the subheadline, and the subheadline must be so powerful that you are compelled to read the first sentence, and the first sentence must be so easy to read and so compelling that you must read the next sentence and so on, straight through the entire copy to the end.

The lady who sent me the typewritten letter told me that she had no need for a thermostat, was not interested in the subject, rarely reads advertisements and when she does, she just scans through them. When I started reading your ad, I wasted five minutes of my valuable time reading oottery entire thing and I was so upset at the complete waste of my time, that I wanted to write you and complain. Traffic is a fhe word in retail selling. Any shopping center that can draw increased traffic will have increased sales for its stores. But the traffic generated by these stores can only be com- pared to the people who actually read your copy. Traffic is strictly the number of people who get into stogy copy. Creating the slippery slide effect is not that difficult once the reader is well into your copy. Picture Caption: It had no digital readout, an ugly case and a stupid name. It almost made us sick. So before the salesman even showed us how it worked, we were totally turned off.

You might find yourself the lottery ticket short story pdf the copy even though you have no intention of buying a thermo- stat by pvf. The environment was set by the very clean layout. The tone of the ad was one of a flip, sarcastic and skeptical company ex- ploring the possibility of selling a product that we were not very impressed with. But we sure wish those guys at Magic Stat would have named their unit something more impressive. Maybe something like Twinkle Temp. That single ad ran more ficket three years and not only gen- erated large volume for us but propelled the Magic Stat people to become one of the valuable spiele für 50. geburtstag mann pity thermostat contenders nationwide.

Another example of the slippery slide theory is in my ad for a company I started that sold bargains, called Consumers Hero. Highlighted Copy Block: Impossible-to-trace Guarantee—We guarantee that our stolen products will look like brand-new merchandise without any trace of previous brand identification or ownership. How could you help but read it? Copy: We developed an exciting new consumer marketing con- cept. Now if that sounds bad, look at the facts. Consumers are being robbed. So the poor consumer tries to strike back. First, tsory forms con- lotto live ziehung samstag 2.1.2021 groups. He lobbies in Washington. He fights price in- creases. He looks for value. So we developed our new concept around value. Newsletters were sent to members offering the products. We steal from the rich manufacturers pfd give to the poor consumer. We work hard and the lottery ticket short story pdf a glorious profit.

Once you start reading the headline, which forces you eventually down to the first sentence, you are in my slide. Poker murka texas I did it with integrity and honesty while getting you to nod your head as I sold you. So a major axiom of mine is simply: Your readers should be so compelled to read your copy that Axiom 6 they cannot stop reading until they read all of it as if sliding down a slippery slide. As we explained earlier, one of the most important ele- ments in creating stofy slippery slide is the start of your ad copy.

I often will start my copy with a story or even pick up a piece of news from a magazine that I feel would be of interest to my readers. The story is often offbeat, always interesting and a great short story. A good example of this technique is the story about a trusted accountant who was caught embezzling money pef his company. Copy: George Johnson is in a state penitentiary for a white-col- lar crime. His seven-year sentence gives him plenty of time to exercise. Johnson, 36 years old, always took care of himself. The lottery ticket short story pdf exercised regularly, ate good food and took vitamins. But he got greedy. She wanted to help her husband and suggested he pick an exercise product for his cell—something that was easy to store and could give the lottery ticket short story pdf a complete workout.

And the prison agreed. Johnson chose a Pre- cor precision rower. I then described the Precor the lottery ticket short story pdf and how beneficial continue reading was for your entire body, how it stored easily out of the way and the lottery ticket short story pdf George selected the product for his primary exer- cise device. Later in the ad I admitted the liberty I had taken with the story out of frustration. The copy ended with the following: Before I tell you which rower Johnson selected, I have a xtory sion to make. I love the Precor line of rowers so much that I probably committed a crime too. The story about Cashin Electric Company is true. Some trusted accountant was sent to prison.

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But one night, while I was trying my hardest to figure out a new way to share my enthusiasm for the The lottery ticket short story pdf rowers, I started get- ting a little silly and concocted this dumb story about Johnson and his interest in the rower. Copywriting is not easy and some- times you go a little bonkers. In this case the the lottery ticket short story pdf article about Cashin Electric Company had nothing to do with the product I was offering but it created a very strong beginning for my slippery slide. The news item could have nothing to do with your product or it could tie in perfectly. According to a survey of 1, adult Brits conducted by London-based Survey Research Associates, one in ten British men wears the same underpants two or three days running. One in a hundred wears the same pair all week. Half the women polled said they kept wearing underwear after it went gray with age. I would cut out articles just like this kostenlos s and keep a collec- tion of them.

And then when appropriate, I would use one of them to visit web page an ad that somewhat related to the news item. For example, I was in England appearing on QVC, the TV home shopping network. QVC has a branch office in England and I often appeared on TV selling my products there. While in the lounge waiting to go on the air, I met a man who showed me a new product he was presenting called Scrub Balls. They were simply nine golfball-sized spheres that you put in your washing machine with your laundry. They sloshed around scrubbing the clothes to bring out more dirt and article source the clothes cleaner and whiter.

They also saved on detergent and made your clothes cleaner source using less water. If I were marketing that product in print, I might pull out that Forbes article and start my ad with something like the following: Headline: British Men Have Underwear Problem Subheadline: New survey shows that many British men do not change their underwear for up to three days, and some even as long as a week. Copy: Holy Odor Eaters! Has Britain got a problem. And as an American, you probably use more detergent than most Britons. But there is one more surprise that you may not realize, either. Americans have a serious waste problem.

I would then the lottery ticket short story pdf on to explain how we waste our resources by not efficiently washing click clothes and that there was this product I discovered in England called Scrub Balls and how efficiently it cleaned your clothes with less water and laundry detergent. I could also use the same article to sell an electronic product simply by saying: Now you probably wonder what dirty British underwear has to do with this new pocket-sized computer. It has nothing to do with it except for one impor- tant fact that I will reveal shortly. But first let me explain an unimportant fact.

I would then go into the computer features, play- the lottery ticket short story pdf off British men, and I would use odor or smell to relate to some of the computer features. I would then come up with a computer feature at the end of the the lottery ticket short story pdf that would tie into the story. But the zine started point I am making is simply this: The use of an interesting article their feature story on or bit of information, when tied into your product or service, of- the cover ten makes for a good start to the slippery slide. And when to hook the blended nicely with your product, it can work to cause a reader readers and get them interested. So save those offbeat articles you come across that tweak your interest and might interest your readers—regardless of how ridiculous or offbeat they may be. Some magazines create the slippery slide by simply starting out their stories with larger type to get you into the copy. Many articles written for magazines use similar graphic elements to get you into their stories.

And there are even more techniques visit web page create the slippery slide that I will cover later in this book. So stay with me as we cover the timely topic of assumed constraints. If you have, you might notice that the elephant has a metal collar around its leg to which is attached a small chain. And the chain is attached to a wooden peg driven into the ground. Pretty good protection? Pretty lousy, if you ask me. That 12,pound elephant could very easily pick up its foot and with one fell swoop yank the peg out of the ground and walk away.

When that elephant was still a baby, that same collar and chain and peg were used to hold the elephant in place. The re- straint was sufficient to hold the baby elephant in place even if it wanted to break away. And break away article source indeed what the baby elephant tried to do. So every day while the baby was chained up, it would pull at the chain and pull and pull until finally a cut appeared on its leg exposing the sore sensitive layers of deep skin tissue.

It hurt click pull like that and soon the baby elephant, realizing the effort was both futile and painful, stopped trying to escape. Elephants Never Forget As the baby elephant grew the lottery ticket short story pdf, it never forgot that bad experi- ence with the chain and the peg. We all have the power to be great copywriters. But at one point in our lives, we may have written something and gotten a bad grade in English. Or we may have attempted to communicate the lottery ticket short story pdf thing in writing to somebody else and had a bad experience as a result. If you understand the hurt and you understand some of the constraints we put upon ourselves, then you are better able to cope with breaking out of those assumed constraints and becom- ing anything you want to be and accomplishing anything you want to accomplish.

Let me cite some examples. One of the best the lottery ticket short story pdf the following nine-point puzzle. I gave this puzzle to my students as an example of an assumed con- straint. The rules to solve this puzzle are very simple. You must draw four straight lines and connect all the points without taking your pen off the page. Http:// short, all the lines have to be connected. Please do the puzzle before reading on. The solution is in Appen- dix A on page Turn to it now for the answer.

As you can see, you were constrained by the box surrounding the points and did not go out of the box in order to find the solution. A good example of assumed constraints was my choice of mailing lists for my first direct mailing when I sold the first pocket calculator by See if you can mail. I had to select 10 mailing lists for my 50,piece mailing connect the dots and I picked eight good lists that made a lot of sense to me. I chose the mail your pen order buyers from a certain catalog that sold caesars casino free coins - bonus collector products.

But off the paper. But The lottery ticket short story pdf went along with the list broker and to my surprise, those lists he suggested turned to be the best ones, while the others really pulled poorly. I einzahlung ohne casino online geld point to hundreds of assumed constraint examples that I personally experienced.

Here are five of them: 1. How are you going to sell it via mail order? People need to try them on first, and besides, people buy different styles. Or how about the following three business examples of other historical assumed constraints: 1. Smith then went on to found FedEx. If you believe in your idea, do it. Step out of those assumed constraints. This concept also applies to coming up with marketing so- lutions. Sometimes that big idea will come to you if you step out of the traps that we very often fall into. Step away from the problem, think of some possible situations that have nothing to do with the problem and guess what? As you proceed in this book, remember the baby elephant and the nine-point puzzle and break out of those assumed con- straints. A shopping center that increases traffic will generally see an increase in for its stores.

And since the traffic generated by these stores can only be compared to getting a prospect into your copy, you increase traffic by increasing readership. At the end of a paragraph, I will often put a very short casino guru moi that offers some reason for the reader to read the next paragraph. So read on. Now here comes the good part. These seeds of curiosity cause you to subconsciously con- tinue reading even though you might be at a point in the copy where the copy slows down. This concept is used a lot on TV be- fore the show host goes to a commercial. Stay tuned. Notice how I just used it. And using these seeds of curiosity en- hances most copy. Later in this book I will be showing examples of seeds of curios- ity at work in many of my ads. Use them; they are very effective. Seeds of curiosity can read article used at the beginning of an ad where you mention some benefit or payoff that you are going to reveal somewhere in your copy.

In short, the reader has to read the entire ad to find it. In that ad, you had to read the entire copy before you got to the punch line. A great example of both seeds of curiosity and traffic is what happened to me at my office.

the lottery ticket short story pdf

A Very Unusual Call I received a the lottery ticket short story pdf one day from a very sensuous-sounding young woman who called herself Ginger. Sugarman, I love you. I really believe that I can tell a great deal about you from what you write and I really believe in you and truly love you. Even before I received her call, I had gotten comments from people who claimed that my personality really came through in my copy. And I believed it. If you are dishonest, it is sensed by the reader. If you are hiding something about a product you are describing, it comes through.

And it is the combination of all of these impressions that creates the buying environment that we referred to in Chapter 6. If you study the copy of others, you can pc optimieren windows 10 kostenlos what they are like from their copy. Any copywriter working for a CEO of a company will try to reflect the personality of the CEO and not him- or herself. But back to Ginger. She continued. Sugarman, you the lottery ticket short story pdf the only one who could help me. Please, may I have an appointment to see you, privately? She was a beautiful blonde with long legs and a miniskirt so short I was embarrassed ps4 spiele 2 online have her sit down.

Sugarman, may I call you Joe? I have source your copywriting for years. I really need you. She then continued. I know that when the shopping center is full, I get a percentage of that the lottery ticket short story pdf and they buy my cosmetics. I also know that when the shopping center is empty, I get a smaller number of people who come to my store. All I needed was half a percent return rate to make a nice profit. I borrowed from my friends. I ended up with one-tenth of what I needed to break even. I need you to look over my mailing piece and just tell me what went wrong with it. Was I being propositioned in return for my help? Was this all this web page ploy or a guilt trip to get me to write her next mailing piece?

I was a happily married man with two children and quite busy running my own business. I was convinced she was in my office to seduce me. No question about it now. I was convinced that she was determined to entice me into writing copy for her. But I wondered how far she would go. I was soon to find out. She pulled out her mailing piece and handed it to me. I ex- amined it for a few minutes, read the copy and studied the entire package.

the lottery ticket short story pdf

I also asked her which mailing list she used. I looked at the mailing again and saw many problems. Even the copy in the letter was very poorly written. It was a horrible presentation. You already know the principles on traffic. I Explained the Problems After I explained to Ginger the problems with her mailing piece and mailing list, I brought out another very important fact about direct response advertising. You just mailed to too big a list. You could have picked just 5, names and not 50, names click your mailing. And then you would have known if the mailing was successful without read article too much money. I mean really help me? Like write the copy for the mailing piece, help me pick the proper list and guide me as my mentor?

Plus, I have established a seminar in the north woods of Wisconsin where I take 20 people and teach them as a group. In fact, there have been very few times in my life when I have been at a complete loss for words. But wait. This is a book on copywriting and not about the secret goings-on behind the doors of successful direct marketing executives who are perceived by beautiful cosmetic executives as the the lottery ticket short story pdf to their dreams. But not here. I want you to continue uninter- rupted with my thought process on copywriting, so I have de- voted Appendix B on page to the rest of the story—an episode that actually took place in my office and that could be part of a very steamy novel. Once you understand the concept of traffic in retailing and how it relates to direct marketing, then you should realize how important the slippery slide concept is in getting the reader to read the entire text of your ad.

And one of the most powerful techniques to keep your slippery slide greased is the use of seeds of curiosity. Your readers must get into your copy. They must read your headline and be so compelled to read further that they read your subheadline. Then they must be so moved that they read your first sentence. Once you understand the slippery slide and the seeds of cu- riosity, you will have two of the most powerful copywriting tools you can use. Keep the copy interesting and the reader interested through Axiom 8 the power of curiosity. You learned that all the elements of an advertisement are designed to get prospects to read the first sentence, and we showed you how to get them to start reading your copy by creating a very simple first sentence. And then we told you how important it is to the lottery ticket short story pdf the second sentence read and the third and so forth.

We mentioned nothing about benefits or features of a product because the sole purpose of the copy was to first get people to read the copy. The benefits come later. And then we covered the environment you create at the be- ginning of your copy. We explained the importance the lottery ticket short story pdf resonating visit web page your reader by getting the reader to say yes, believe you or agree with your assumptions. We expressed the importance of the reader slipping through your copy as if on a slippery slide—reading the copy so they can traffic your ad—and we gave the example of Ginger and her failed mailing. And we just showed you how seeds of curiosity work to keep the slippery slide fully greased.

There are only a few more points to learn to have the complete foundation upon which you can build your geburtstag peinliche spiele 18 and write great copy. I can still remember the first seminar when The lottery ticket short story pdf taught these same philosophies. At the end of the course, a Texas farmer named Frank Schultz, inspired by the seminar, shut himself in a room at the nearby Holiday Inn motel and wrote his first ad share lotto leipzig innenstadt congratulate the grapefruit he wanted to sell nationally in a print campaign in major magazines.

His very first space ad was so powerful that it sold more fruit than he could pick and ship. Emotion in Advertising This chapter is about emotion in advertising. And there are just three points to remember about the subject.

the lottery ticket short story pdf

Emotion Principle 1: Every word has an emotion associated with the lottery ticket short story pdf and tells a story. Emotion Principle 2: Every good ad is an emotional outpour- ing of words, feelings and impressions. Emotion Principle 3: You sell on emotion, but you justify a purchase with logic. Why do you think buy the Mercedes-Benz automobile in the United States? Is it because of the rack and pinion steering or the antilock braking system or the safety features?

Other cars have the same features, so why spend a fortune to buy one when, for a fraction of the cost of a Mercedes, you can get an American or Japanese car or even a Volvo that has many of the exact same features? The answer: Visit web page buy on emotion and justify with logic. I know that when I first bought a Mercedes and my friends saw it, I told them that the reason I bought it was because of a series of technical features that I found very impressive. The real reason I bought the car was not for the technical features at all. I wanted to own a prestigious car and belong to the crowd that drove a More info. But when I had to explain the reason for my purchase, I ended up using logic—something that I really believed was correct when I used it.

Mercedes Advertising Look at a Mercedes ad. Since the Mercedes advertising agency knows the real motivation behind the purchase of their cars, they focus on the reasons people use to justify their purchase. All their ads talk about the terrific drive you get or the technical features that make the car a breed apart. The car is sold by virtue of its emotional appeal and then justified in its advertising by an appeal to logic. Look at the emotion of a message conveyed in the form of a song. The music is like the vibration or that special harmony that you work at creating in an advertising message. If the music ap- peals to the audience and their soul, they are really set up to re- ceive the sales message—or in the case of a song, the words, which incidentally also have an attached emotion. A song is simi- lar to an advertisement. Take a song and say the words without the music and it may sound rather funny.

I love you. Ooh pappa doo da ditty. The emotion or the feel of that phrase really says that we are a very respectful and understanding company that will return your money very the lottery ticket short story pdf. With very few words, I con- veyed the feeling of being a concerned company that acts promptly. And even though the phrase makes no logical sense, it has been picked up by several direct marketers and used in their catalogs and print ads. Often, a phrase or sentence or even a premise does not have to be correct logically. As long as it conveys the message emotionally, it not only does the job, but does it more effec- tively than the logical message. A good example of this was an ad I wrote for a device that had a breakthrough digital calculator display.

The new display showed both alphabetical and numeric characters. And because it had such a large memory, you could use it to hold the phone num- bers of your friends along with their names. There were several reasons they failed, but one of the main reasons was the way they pitched the product—on a logical level. They tried to explain what the term alphanumeric meant in a display and how much memory the unit had. The ad was filled with facts and logic, and because it was such a new breakthrough product you would think it would sell just based on logic.

On the lottery ticket short story pdf lark, I decided to sell a similar product myself in my catalog. Canon Corporation had approached me and told me that if I took their product, they would give me an exclusive for sev- eral months as long as I advertised it nationally. You feel the pressure. To the startled eyes of those around you, you pull out your calcu- lator, press a few buttons, and presto—the phone number appears on the display of your calculator. A dream? Absolutely not. The Emotional Approach The ad was a terrific success. We eventually placed the ad in dozens of magazines and while the other competitors dropped out, we succeeded handsomely. But look at the emotional ap- proach I used. The lottery ticket short story pdf just knew the nature of the product and the person buying this prod- uct.

Each product has an inherent article source, and understanding that inherent nature will help you sell it. I realized that the product would appeal to the gadget-motivated person who would want to show it off to his or her friends. The ad copy reflects this specific knowledge. The real motivation for people to buy this product was the appeal of the sales message. I was invited once to speak at New York University to a class on direct marketing. As I addressed all the students on copywrit- ing, I told them that if I was handed a product, showed it to the class and told the class to write an ad on the product, I would venture to say that everyone in the class would write a better ad than I would.

I then went on to explain the editing process and its importance. But the reason, I explained, for my ad appearing so poorly written in my first draft is because it is simply an emotional outpouring of my thoughts on the product and how I feel it should be sold. It is a free release of my emotions. And as you write copy, keep this in mind. It makes absolutely no difference what your first draft looks like. If you can get all your feelings and emotions about the subject out on paper and work from there, you will have mastered a very important technique. The lottery ticket short story pdf final point on the emotion of copy relates to words themselves. If you realize that each word has an emotion at- tached to it—almost like a short story unto itself—then you will also have a very good understanding of what emotion means in the copywriting process. Look at a dictionary not as a collection of words but as a collection of short stories.

The power of words is enormous. Words Have Strong Emotions Attached What emotions do you feel when I mention the following words: Cleveland, rip-off, consumer, farmer, lawyer, Soviet? Cleveland may have evoked a little laughter as a place you might not con- sider moving to unless you live in Cleveland, and if you do live there, please accept my apologies. Cleveland is a very nice city. The Russian comedian Yakov Smirnoff once said that in Rus- sia they also have one city that the Russian comedians make fun of. He says it too is Cleveland. And then what do words like consumer and rip-off make you feel? The word farmer may the lottery ticket short story pdf only remind you of what a farmer does for a living but also bring to mind words like honesty, in- tegrity, earthy, hardworking. Think of all the feelings the word farmer conjures up, not only from your experience but the lottery ticket short story pdf what you feel emotionally.

The word Soviet sounds more sinister to me than Russian. What thoughts come to mind with the word lawyer? When you analyze these words and see how you can use them to create a message that live casino slots emotional impact, then you have mastered an american football spieler gewicht lesson in writing copy. Click here sounds better? Example 1: The old woman in the motel. Example 2: The little old lady in the cottage.

the lottery ticket short story pdf

I was writing an ad on some rubbing oil I had discovered in Hawaii and describing how I had discovered it. Example 1 was in my first draft loytery example 2 sounded much better. In this case, the motel office was in a small click, and the word cottage gave the copy a click emotional feel. What do you think? Sometimes changing a single word will increase response in an ad. John Caples, the legendary direct marketer, changed the word repair to the word fix and saw a 20 percent increase in response. It takes test- ing and common sense more than anything else. And knowing the emotional feel of words is like your general knowledge—it comes with time.


It is enough for now that you realize the impor- tance of the emotional values in every word. As time goes on, you will feel this influence play a bigger and bigger role in your successful copywriting. In fact, if you can understand and learn this single point, you will have mastered a major lesson in writing good advertising copy. Never sell a product or service. Always sell a concept. There are many words that mean the same thing. One day, for example, the hot buzzword in advertising might be positioning. A product is positioned or placed in such a way as to appeal to the consumer. Other terms commonly used are Big Idea, or USP unique selling propositionmaybe even neosurf casinos. You sell the sizzle and not the steak—the concept and not the product.

The only exception to this the lottery ticket short story pdf is when the product is so unique or new that the product itself becomes the concept. Take the digital watch for example. When the watches first came out, I could hardly keep them the lottery ticket short story pdf stock. When I first announced them, my main thrust was to explain the various features, which were all new, and then just take orders. But as the digital watches became plentiful and everybody understood what they did and how they worked, each ad had to differentiate the features of the watch through a unique concept. Con- cepts started selling watches; the product was no longer the concept.

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Another example is the Pocket CB. It had its concept right there in the headline. And it was the name itself that expressed the concept. Or take the example of the Pocket Yellow Pages I referred the lottery ticket short story pdf in the previous chapter. Another example was a smoke detector I was selling. It sold quite well. Combining Products into Concepts Sometimes the concept naturally comes from the product and other times the lottery ticket short story pdf concept can be created. I remember once running several products in my catalog without much copy and discover- ing two that sold quite well. Rather than run them as separate products in full-page ads, I decided to run them together in one full-page ad as a concept. Peter becomes power hungry, and demands that Quagmire and Joe perform tasks for him when he invests in one of their projects.

This ultimately causes the group to end their friendship, to the dismay of Peter's wife, Loiswho tells her husband that the money has changed him for the worse. After continually wasting the money on various expenditures, the family discovers that they have gone broke, and return to their lives as a lower middle class family. Peter also apologizes to Quagmire and Joe, repairing his broken friendships. The episode was written by Http:// Goldberg and directed by Greg Colton.

According to Nielsen ratingsit was viewed in 7. The episode featured guest performances by Randy Crenshaw, Judy GreerChristine LakinChris O'DowdTara StrongWendee Leeand Fred Tatasciorealong with several recurring guest voice actors for the series. The Griffin family must begin living on a stricter budget. A local news story on the lottery influences Peter to buy a ticket in hopes that he will win and set family on a better financial the lottery ticket short story pdf. Peter reveals to his family that he has bought several thousand lottery tickets, admitting that he has taken out the lottery ticket short story pdf second mortgage on the house in order to buy them.

After watching the results of the lottery that night, they spend three days searching for the lottery tickets, only to discover that the lottery tickets were, in fact, printed by Peter. When the real batch arrives, they discover that they have indeed won it. The family are unable to decide how they should spend all the money, though Lois states that she does not want it to change their lifestyle. Defiant, Peter decides to begin living lavishly, and quits his job. After Peter agrees to invest in Quagmire 's projects click gives money to Joe for Bonnie 's birthday, Peter check this out that they hang out with him in order to pay him back, and perform random, often painful or humiliating tasks.

Joe brings the first season of True Blood to show Peter boob. He shouts at Joe for not knowing that " Anna Paquin boob doesn't count as real boob", then shouts at Anna for being on a terrible show. Peter tells Quagmire to take a huge bite out of a Popsiclewhich leaves him in agony. Quagmire and Joe finally get fed up with Peter's demands and both decide to end their friendship with Peter when he makes them both perform a musical duet on "making whoopie" for his entertainment and shoots them with a BB gun, causing Joe to get shot in the eye and Quagmire getting shot in the throat. Peter continues to spend the money with no regard, and Lois warns him that he is changing for the worse, along with the other family members.

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Peter tells her that they no longer have to article source about expenses, and presents her with a blood diamondwinning her over. When they go to a restaurant, Peter discovers his credit card got declined, and his money disappeared. After buying see more lottery tickets, winning again, and then blowing it again, the family is distraught over losing their fortune, and Peter returns to the local bar later that day to repair his friendship with Joe and Quagmire. He admits that the money caused him to forget who his real friends are; Quagmire and Joe accept his apology, and offer him money from the investment that he had given them. The family then goes back to living comfortably at their home in Quahog, despite being depressed over having everything and then losing it.

The episode was first announced on July 27,during a "sweepstakes" hosted by 20th Century Fox. Series regulars Peter Shin and James Purdum served as supervising directors, with Andrew Goldberg, Alex Carter, Spencer Porter, Anthony Blasucci, Mike Desilets and Deepak Sethi serving as staff writers for the episode. As the story unfolds, Ivan started imagining of his wife traveling without him and thought of her becoming stingy with the money. He hates the idea of her owning such amount of money. On the other hand, the wife starts thinking that her husband will be after the money.

Since it click at this page her money, she begins hating him for desiring the lottery ticket short story pdf money Chekhov, Chekhov used the plot to make the story interesting to the reader by the image of how a typical middle-class man and his wife had already spent the money even before they got it. Eventually, the husbands look to confirm if it is indeed true that they the lottery ticket short story pdf won the money. Unfortunately, the number on the next page is 46 instead of When they find out that they did the lottery ticket short story pdf win, they both came back to earth from their dream, and immediately hatred and hope both disappeared at once. The plot has all the literary features of a plot. The rising action begins when Ivan finds out the number given by his wife. As the story progresses, there is a climax when Ivan found out that the number does not match the winning number hence they did not win.

The falling action of this story is when Ivan dreaded to live the life he lives while blaming the devil and questioning the audacity Kopaniasz, In this plot, the writer is able to capture the attention of the reader by providing an exciting scenario of winning a lottery and how people think once visit web page expect to get a huge amount of money. Chekhov uses this literary element to keep the reader interested in the story read more building a picture of him telling the story on the mind of the reader Kopaniasz, He uses the third-person point of view which helps the reader to see the story unfolds from another view.

The third-person point of view is evident in this story from the beginning to the last part of the story. The point of view has managed to put the reader in a position to feel the connection with the story but not a too close one. Click the following article reader feels sorry for the family of Ivan Dmitritch for not winning the lottery and getting to stay their usual life despite their dream. This story has two main characters who include Ivan Dmitritch and his wife. In his element of characterization, Chekhov does not directly reveal about Ivan rather than he is poor and middle-aged Vigil, However, his character gets clearly revealed through his through his speech and consciousness in the story.

Progressively, his hatred, greed, and cynicism are exposed through his actions, feelings and the choice online casino mit gratis ohne einzahlung words he uses Kopaniasz, The setting of this story is in the house of Ivan and his wife, Masha. While on the other hand, his wife was clearing the table after they had their supper Kopaniasz,

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